What kind of campaigns can I run?

The Campaign Manager allows for creating a large number of promotional scenarios. This very first diagram shows an overview of campaigns you can model with Voucherify. Run through the list to grasp what's possible with our platform. At the same time, bear in mind you can mix various scenarios to get the most tailored promo workflow for your business.

Discount coupons and gift cards Referral programs
Cart-level promotions Loyalty programs
  • by campaign
  • by discount
    • amount
    • percentage
    • custom unit
    • free shipping
    • gift cards
      • redeemable once
      • redeemable multiple times
  • by validation rules
    • customer profile (customer is/isn’t in a segment(s))
    • order structure (products in the cart, minimal order value)
    • purchase history.
Apply discounts automatically - based on whether the customer's shopping cart has met certain criteria.

The criteria can include several parameters such as
  • if an order contains specific products, 
  • the total price exceeds a given value, 
  • if the customer belongs to a particular segment.

Go here to find out more.

Coming soon!
  • Rules for earning points
  • Rewards integrated with predefined discount & gift card campaigns
  • Customer profiles with balance & history.



Before you actually run the Campaign Manager, let’s understand the basic parameters available to in every promotion type:

  • Timeframe - enables you to set start and/or expiry date of promo codes. If set, the code(s) can be redeemed only in a given timeframe. 
  • Code pattern - Voucherify gives you the ability to precisely define the code pattern. It helps your team track and manage codes when the campaign is live. You can customize: 
    • prefix, 
    • suffix, 
    • charset, 
    • random part - # - is replaced by random char (eg. +00-###-##-## -> +00-rGT-39-gb). 
  • Redemption limit - redemption limit controls the lifecycle of a coupon. By choosing one of 3 options, you can change the way customers interact with the campaign:
    • single redemption, 
    • X redemptions, 
    • unlimited redemptions.
  • Status - each code can be enabled and disabled at any time from the dashboard

Now you're ready to give it a go. Let's log in and  create your first campaign or, go straight to a particular campaign tutorial from the section below: