FAQ about Voucherify Basics

In this post, you will find some frequently asked questions regarding Voucherify. If you don't find the answer here, please don't hesitate to contact us directly.

I am not a developer. Can I still use Voucherify?

Development work is required only at the beginning. The initial integration is necessary to let Voucherify handle coupon redemptions on your checkout page. But once your tech team connects Voucherify to your e-commerce system, you can create, distribute, and monitor campaigns in the Voucherify dashboard on your own.

Visit the Success Portal to learn more.

How can I sign up for Voucherify?

Each Voucherify subscription begins with a free 30-day trial. You can start the trial by registering on this page. You will need to activate your account by verifying your email address by accepting an email invitation. 

What is an API?

API stands for Application Programming Interface. In short, it is a form of code that lets two software programs communicate with each other in a unified and understandable way. By using API, your application can quickly reach out to Voucherify to perform specific actions such as creating new vouchers, redeeming loyalty points, assigning codes to customers, and much more. 

Voucherify is an API-first platform which means that the Voucherify database and your store/app/website database can easily exchange bits of data allowing for smooth and real-time synchronization. We also made sure to make our documentation as clear as possible to give your engineering team an edge.

You can find the full API reference in our Documentation.

What is headless commerce?

Headless commerce is when you separate the frontend (customer touchpoints) from the backend operational systems that are actually used to run a business. Headless commerce architecture allows you to connect the customer touchpoints to core systems in a way that is appropriate for the ever-evolving business. As new things, ideas, and projects come up, and you need to orchestrate some processes again across those core operational systems you can do that without breaking a sweat.

Can Voucherify be used as a standalone software? 

Voucherify is a full-stack promotional software. Its principal objective is to provide end-to-end support for all of your promotional campaigns. However, a flexible API and dozen 3rd part integrations will help you leverage your current e-commerce setup to:

  • improve time-to-market,
  • roll-out campaigns with a higher level of personalization,
  • ensure data integrity,
  • track conversion better.

Does Voucherify work in offline stores?

Voucherify enables offline coupon tracking in brick and mortar stores. There are two ways to achieve this:

  • POS integration – our API makes integration with POS vendors easier. The minimal configuration requires the redemption endpoint to be connected. In this way, Voucherify can start validating coupon codes. 
  • Mobile App – we've prepared iOS and Android apps that are already connected to Voucherify and let your shop team redeem text or QR codes right at the counter. Learn more about the app.

Can I use the sandbox mode?

Voucherify provides a sandbox API. You can run integration tests of your software without affecting real campaigns and without worrying about the monthly redemptions limit. To use the Sandbox API, you need to obtain Application Keys for Sandbox Environment. Go to your Project Settings, then in the Application Keys section switch the Environment to Sandbox.

The sandbox API includes exactly the same endpoints as the production API. There are only a few differences:

  • Vouchers created through the sandbox API are not visible in the web application.
  • Codes of vouchers created through the sandbox API are prefixed with voucherify.io
  • Redemptions performed on sandbox vouchers don't count to the monthly limits.

Where can I learn about new features?

We want to keep you updated on all new features added to Voucherify. You can use multiple channels to make sure to stay in the loop.

What is an API call?

The API call is a single request invoked to process, save, or fetch data via Voucherify API. If you exceed your monthly quota, don’t worry – to safeguard the continuity of your promotions, we won’t block your API access immediately.

You can check your current API usage by visiting the API Usage section in Project Settings.

What is a redemption?

A redemption is a single use of a code, cart-level promotion, or loyalty card (points exchange). The monthly number of redemptions is the sum of all requests to the redemption endpoint from Voucherify API. You only pay for incentives that have been used by your customers – the number of redemptions does not reflect the total number of generated codes.

Your end-customer may redeem Voucherify codes via plenty of touchpoints, including your app integrated with Voucherify API, embedded widgets, online stores (e.g., Shopify), landing pages, and a mobile app.

What kind of support does Voucherify offer?

We can support you via a community chat, email messages, phone calls, and online consultations. Each pricing plan comes with a pre-defined support package. We offer a premium support package to our Enterprise plans only.

Support Feature



24/7 Success Portal Access ✔️ ✔️
24/7 Voucherify Community Access ✔️ ✔️
Email Support ✔️ ✔️
Sandbox environment ✔️ ✔️
Phone Support ✔️
24/7 Infrastructure Monitoring ✔️
Designated Success Manager ✔️
Employee training & onboarding ✔️
Accelerated response time ✔️
Customizable SLS parameters ✔️
Customizable Ticket Management ✔️

Where can I create a feature request?

We are always open to your ideas, introducing new features, and building creative integrations. If you have an idea or a business requirement that is not covered by Voucherify yet, you can leave your feedback at our Product Roadmap. On the platform, you can see planned and developed features, vote for proposed features, and leave your feedback.

Visit the Product Portal by clicking this link.

Where can I find my API keys?

You are going to need your unique API keys to authorize API calls made to Voucherify endpoints. You can find them in your Project Settings. Remember, to keep them a secret and not share them with 3rd parties to keep your account safe. 

API keys

How can I sign up for a live demo?

Besides delving into written guides and video tutorials explaining the capabilities of Voucherify (which we highly recommend), you can also take part in the recurring Voucherify webinars. The main goal of the webinars is to give you a live demo of core Voucherify functionalities that showcases both the marketer-friendly UI and flexible API. 

You can sign up for a webinar here. 

If you are interested in a 1:1 demo, please reach out to our sales team. A Customer Success Manager will get back to you to schedule an online call to show you the full capabilities of Voucherify. 

What integrations do you provide?

You can connect different services and systems to your Voucherify account to add Voucherify promotions to your marketing and sales ecosystems (CRM, communications, e-commerce, notifications). 

We also offer a possibility to add custom integrations with our API. If you are interested in building a specific integration,  reach out to our support team or leave a suggestion in the product portal.

What is a webhook?

Webhooks allow external services to be notified when certain events happen. Instead of polling data from Voucherify endpoints, you can use webhooks to get notified when:

  • redemption is done,
  • a referral reward is triggered,
  • and more.

You can configure webhooks in the Project Settings. 

Visit this section to learn more about webhooks. 

What are Validation Rules?

Validation Rules are the central point of the Voucherify Promotion Engine. Thanks to them, you can model desired redemption circumstances. Rules are built with attributes and operators divided into six categories:

  • Audience (e.g., customer segment)
  • Order structure (e.g., cart content)
  • Order volume (e.g., total order value)
  • Budget constraints (e.g., the total number of redemptions)
  • Advanced (e.g., redemption metadata)
  • Discounted Products (e.g., exclude Product X from discount)

You can build validation rules by visiting Validation Rules in the Dashboard or establish them while creating campaigns. 

Please follow this tutorial for additional information.

What is metadata?

Metadata enables you to add custom data to Voucherify, which you can later use for building validation rules, customer segmentation, and reporting/tracking. Voucherify Promotion Engine comes with many pre-built attributes, but thanks to metadata you can add unique attributes to any Voucherify object (e.g., Customer, Redemption, Order) and create fully customized promotions tailored to your specific use case. 

In order to use metadata in the API calls, you first need to define them in the Metadata Schema.

Please follow this guide for more information.  

Do I need to upload my customers' data?

If you are not interested in uploading your customer data to Voucherify, you can pass customer information as metadata or operate on source id property which is an obligatory attribute. Source id is a parameter that you use in your system to identify customers. It can be email, phone number, or other attributes of your choice.

Do I need to upload my inventory to run product-based campaigns?

If you decide to base the campaign on cart content (products), you can upload the ones that will be discounted to Voucherify via API or Dashboard. If you don't want to upload particular products to Voucherify, you can build your campaigns with the use of metadata for some product categories which will be passed and checked during the validation and redemption of a promo code.

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