Customer segments
Segments divide your customers into target groups based on shared attributes. You can segment your audience using standard attributes like city or email, use custom information added as metadata or build segment criteria using customer activity like the number of orders or total spent amount. In this article, you'll learn how to build segment criteria for your target audiences and use them in your campaigns.
In this section:
Splitting customers into segments enables you to target specific customer groups with your coupons and promotions. Your campaigns become more personalized, and as a result, you can engage your consumers more effectively.
Watch our video tutorial to learn how easy customer segmentation is with Voucherify:
Create a customer segment
To manage your customers in Voucherify (add/edit a customer, import and export data or create segments), open the Dashboard's Customer section.
As you can see, creating a segment is always a three-step process.
The first section tells Voucherify the segment's name and type. There are two segment types to choose from:
| Static Segment | Auto-update Segment |
|---|---|
| A static segment never updates its customer list after it's made. While creating a static segment, you can manually group customers into a segment, and the future addition of new customers won't be possible. The static segment doesn't change after it was created. | An auto-update segment gathers customers who meet its criteria up-to-date, not only at the moment of creating the segment. Auto-update segments are dynamic and change with your audience activity. This option is set by default. |
Static segment
If you want to create a static segment, add a segment name, and go straight to the customers' list. Mark the checkboxes next to the customers who you want to group into the segment.
In the next step, go back to the first section and choose a static segment.
Confirm new segment with Save.
Now, you know how to group customers into segments manually.
Automatic segment
The second step tells Voucherify what criteria customers need to match to enter the segment.
- Profile attributes
- System attributes
- Custom attributes and events
- Activity
- is
- is not
- has any value
- starts with
- ends with
- contains
- is unknown
- is less than
- is more than
- The last purchased order more than 30 days ago.
- The total amount of customer orders less than $500.
- The email ends with .uk and the source is MailChimp.
- The country is Poland and the total amount of customer orders is more than $100.
- Gender is not female.
- The order contains MacBookAir.
- The creation date starts at 01.02.
Segment rules are built with filters that allow you to group customers by:
Each filter gives you a list of operators that you can use to create specific criteria:
For example, you can build rules as follows:
You can also mix filters and create a segment with many rules and limits at the same time. Adding new segment rules always goes the same way and starts from defining filters, each confirmed with the plus.
Additionally, you can choose whether a customer has to match all filters or only one of them.
In the third step, choose Reload to see the list of customers who already qualify for the segment.
Lastly, confirm the segment with Save.
The segment is ready to create validation rules or segment-specific promo codes distributions.
Go here to see some examples of customer segmentation in practice.