Custom events are actions taken by your customers. You can use them to track shoppers' behavior and then build highly personalized coupon deals, e.g., send customers a 5% off coupon if they've abandoned the cart. Let's see how we can implement this example with Voucherify.
Before you start
Go here to learn more about Custom Events and how you can use them in your campaigns.
- How does it work?
- Use case – abandoned cart offer
- Automatic distribution based on a custom event
- Event filter reference
- Internal filters reference
How does it work?
The workflow consists of three major steps:
- Enable tracking of a particular event on your website or app, see the API reference.
- Create a segment that aggregates customers who performed the event.
- Create a distribution that sends a message every time a customer appears in the segment.
Custom event example – Abandoned cart offer
Let's create an action-based distribution that automatically sends a coupon with a 5% discount to customers who abandoned their cart. To begin, go to the Customers section and build an event-based segment for customers who will abandon their cart.
The following workflow assumes that your developers have already enabled tracking of the particular event on your website/app.
To complete the segment, add its name, select Auto-update mode, and confirm with SAVE.
From now on, every time a cart is abandoned, the customer who performed the event enters the segment automatically. To provide them with coupon codes, open the Distribution Manager and go through the following stages:
Select automatic distribution type triggered by a new customer entered the segment.
Set a name (used to differentiate multiple distributions). Choose to publish and send unique codes. Select one of the
Define your audience by choosing the segment defined by the 'abandoned_cart' event. Go to the Next step.
Select marketing consents or disable consents verification. Go to the Next step.
When the distribution is on, all customers who abandon their cart will receive a message with the discount automatically.
Event filter reference
|Event name||Your custom event name or one of the built-in events, you can find below.|
|Conditions||more than/exactly/less than|
|Value||number of occurrences or days ago (depending on the metric)|
You can create a segment combining multiple event occurrences at the same time. Just add another event filter.
By way of example, let's create a segment for new customers who just have made their first redemption. The segment is built based on two actions:
- A 'customer_created' event.
- A 'redemption_succeeded' event.
Go to the Customer section in the dashboard and select the events which define segment rules. Confirm each event-based rule with a PLUS.
When both filters are set, confirm with SAVE.
Internal events reference
Besides custom events, Voucherify offers over 50 internal events that are tracked out of the box. You can use them to automate your coupon tactics even more. Go through this list to get inspired: