How can I create a prepaid gift cards campaign?

Useful links:

In this section:

  1. Create gift cards campaign
  2. Send gift cards to your customers

Launch gift cards campaign 🚀

In the following paragraphs, we are going to show how to create incentive programs and increase customer spending with tailor-made gift cards.

You can release gift cards in two variations - as a public reusable voucher or unique, one-off codes for individual customers. 

Follow our guide on:


For the purpose of this tutorial, we are going to launch a bulk of unique gift cards.

To begin with, run the manager with a Plus and choose GIFT VOUCHERS to create a batch of unique gift cards.

Creating gift vouchers campaign


Choose bulk codes as a voucher type. Next provide other details:


Next, define the time frame of your program ⏰

Campaign timeframe

In this section, tell Voucherify about:

  • start and end date of your program,
  • whether you'd like to make your program valid only in particular timeframe (e.g. for 3 hours every day),
  • whether you want to launch a day specific campaign (e.g. only Friday),
  • whether you want to create a sense of urgency by adding a timer to each code.

Go here to read more about time-sensitive vouchers. 


In the 3rd step, provide the gift card value:

Gift credits value

💡 The currency is set per project. If you'd like to change your currency, you need to create a new project with proper currency.

Next, establish validation rules that are going to model your desired redemption conditions. For instance, you may want to issue cards only for customer who spent at least $300 in your store. 

If validation rules are not set, gift cards will be redeemable for all customers. 

Validation Rules


You can pass additional information as metadata in the last section and Save the campaign in the Summary view (5th step). Gift cards will be ready right away. You can distribute them to your customers by using a Distributions section. 

Gift card metadata

Send gift cards to your customers 📬

The distribution manager enables you to send gift cards in personalized messages via many diversified channels like:

Distribution channels

Follow this short guide to learn more about a distribution of gift cards with Voucherify. Design customised templates and personalise messages to exceed customer expectations 💛

Voucherify distributions

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