Ideas of coupon campaigns

In case you are looking for something to start with, you're in the right place. Below, we put a list of ideas of Voucherify coupon campaigns which may sharpen your marketing force.

If you want to get more inspiration, visit our Campaigns Cookbook to find ready-to-go campaign scenarios 💛

1

Order paid? Send coupon!

2

Order canceled

3

Geo-located campaign

4

Product-specific discount

5

Event promo with a public code

6

Seasonal/Holiday campaign

7

Reward for the most loyal customers

8

Sign up discount

9

A/B testing

10

Reward for social sharing

11

Referral program ideas

12

Birthday coupon

End up each purchase by sending a personalized coupon to the buyer. With this approach, you can build a long-term loyalty and catch the moment when a customer is willing to spend more.

Encourage new customers to revisit offering an attractive discount. If a client has redeemed his/her first code, send an email or SMS with a unique coupon on a bigger discount. You'll encourage him/her to make another purchase, and your chances for acquiring regular clients are growing.

Go here to see this campaign scenario.

Fire a message with a discount on a customer's order right after he/she cancels a purchase. With automatic messages, you can react instantly and reduce the number of abandoned orders. Additionally, consider restricting a discount with a short validity period to create a sense of urgency and cut down client's hesitations.

Go here to see this campaign scenario. 

Use geo-location in your campaigns to achieve more personalized marketing. Adjust coupons to specific preferences related to a particular consumer's area. The concept of geo-marketing provides you with many possibilities:

• sophisticated customization - coupons are precisely tailored to the target group
• easy campaign management and planning
• new ways of promoting build on direct relations with customers and their participation in local events

Geo-located campaigns can be managed easily whatever your business size is. You can verify location by using customer country, postal code, city or the entire address.

Go here to see an example of a geo-located campaign.

Enhance your coupon strategy with up- and cross-selling techniques. You can add various items and run multiple campaigns at the same time to leverage different customer expectations.

Create a special short-term offer and encourage people to celebrate BlackFriday or ThanksgivingDay with your coupons. All you need is a couple of minutes to generate a public code for multiple uses, perfect for multi-channel distribution and social media sharing.

Make it urgent! Seasonal campaigns are based on the same rules that the event promotions. By defining a particular time window, you can create a sense of relevance and urgency.

Plan your strategy and choose between:

• a bulk of unique codes campaign (discount coupons or gift cards)
• a fixed-code campaign (public code with a defined value)

Tell Voucherify what's your definition of loyalty and run a campaign for clients who meet your criteria. You can build long term relations with the most important customers and show them your appreciation. Campaign rules can base on order history, already spent amount or any other custom property which defines your loyal customer.

Show each of your new customers that they matter to your business. Send the automatic, personalized message with a coupon in response to any of his/her interaction with your brand and watch how client's loyalty is growing.

Go here to see example of similar campaign

Learn what works for your business. Run multiple, diversified campaigns at the same time with no worries about fraud and misuses. By defining coupon usage limits your budget is secured, and your marketers can focus on testing and searching. Additionally, the dashboard supports your team with a set of charts and metrics with current stats.

Social media are everywhere, and they don't cost a thing. If your CRM is up-to-date with customer's data from social channels, you can run less-costly campaigns and reward with a discount each client who has shared your message across the social network. With a little bit of custom code, you can use automatic distribution and send coupons straight to their mailboxes after they shared your social activity. Moreover, you can group customers by a particular social channel and monitor which performs best.

See some examples of referral programs:

• Reward referrer for every attracted customer.
• Reward the referrer if he attracts at least 10 customers.
• There are 2 different rewards for the referrer to get, depending on the number of attracted customers.

By using integration with MailChimp you can automatically send personalized birthday coupons to your customers. Use data-based automation which sends subscribers a special birthday message with coupon code based on their MailChimp birthday list field and Voucherify segment rules.

See how to launch birthday campaign with MailChimp and Voucherify.