Ideas of coupon campaigns
If you are looking for something to start with, you're in the right place. Below, we put a list of ideas of Voucherify coupon campaigns that may sharpen your marketing force.
In this section:
- Order paid? Send Coupon!
- Order Canceled
- Geo-located Campaign
- Product-specific Discount
- Event Promo with a Public Code
- Seasonal Campaign
- Reward for the Most Loyal Customers
- Sign-up Discount
- A/B Testing
- Reward for Social Sharing
- Referral Program Ideas
- Birthday Coupon
Order Paid? Send Coupon
Finish each purchase by sending a personalized coupon to the buyer. With this approach, you can build long-term loyalty and catch the moment when a customer is willing to spend more.
Encourage new customers to revisit by offering an attractive discount. If a client has redeemed his/her first code, send an email or SMS with a unique coupon on a bigger discount. You'll encourage him/her to make another purchase, and your chances of acquiring regular clients are growing.
Fire a message with a discount on a customer's order right after he/she cancels a purchase. With automatic messages, you can react instantly and reduce the number of abandoned orders. Additionally, consider restricting a discount with a short validity period to create a sense of urgency and cut down the client's hesitations.
Use geo-location in your campaigns to achieve more personalized marketing. Adjust coupons to specific preferences related to a particular consumer's area. The concept of geo-marketing provides you with many possibilities:
- Sophisticated customization – coupons are precisely tailored to the target group.
- Easy campaign management and planning.
- New ways of promoting build on direct relations with customers and their participation in local events.
Geo-located campaigns can be managed easily whatever your business size is. You can verify location by using customer country, postal code, city, or the entire address.
Enhance your coupon strategy with up- and cross-selling techniques. You can add various items and run multiple campaigns at the same time to leverage different customer expectations.
Event Promo with Public Code
Create a special short-term offer and encourage people to celebrate Black Friday or Thanksgiving Day with your coupons. All you need is a couple of minutes to generate a public code for multiple uses, perfect for multi-channel distribution and social media sharing.
Make it urgent! Seasonal campaigns are based on the same rules that the event promotions. By defining a particular time window, you can create a sense of relevance and urgency.
Plan your strategy and choose between:
- Bulk of unique codes campaign (discount coupons or gift cards).
- Fixed-code campaign (public code with a defined value).
Reward for the Most Loyal Customers
Tell Voucherify what's your definition of loyalty and run a campaign for clients who meet your criteria. You can build long term relations with the most important customers and show them your appreciation. Campaign rules can base on order history, already spent amount, or any other custom property which defines your loyal customer.
Show each of your new customers that they matter to your business. Send the automatic, personalized message with a coupon in response to any of his/her interaction with your brand and watch how the client's loyalty is growing.
Learn what works for your business. Run multiple, diversified campaigns at the same time with no worries about fraud and misuses. By defining coupon usage limits your budget is secured, and your marketers can focus on testing and searching. Additionally, the Dashboard supports your team with a set of charts and metrics with current stats.
Rewards for Social Shares
Social media are everywhere, and they don't cost a thing. If your CRM is up-to-date with customer's data from social channels, you can run less-costly campaigns and reward with a discount each client who has shared your message across the social network. With a little bit of custom code, you can use automatic distribution and send coupons straight to their mailboxes after they shared your social activity. Moreover, you can group customers by a particular social channel and monitor which performs best.
Referral Program Ideas
See some examples of referral programs:
- Reward referrer for every attracted customer.
- Reward the referrer if he attracts at least 10 customers.
- There are 2 different rewards for the referrer to get, depending on the number of attracted customers.
You can use metadata to perform customer segmentation based on the birthday date attribute. This way you can send codes to both customers who are celebrating birthday on the selected date or in the chosen month. The next step is setting up automatic distribution triggered every time a new customer enters the birthday segment.
You can also use built-in MailChimp integration to automatically send personalized birthday coupons to customers. Use data-based automation which sends subscribers a special birthday message with coupon code based on their MailChimp birthday list field and Voucherify segment rules.