Unique Discount Coupons Campaign

In this section:

  1. Run the Manager
  2. Add campaign details
  3. Define campaign timeframe
  4. Choose discount type and attach validation rules
    1. Amount discount
    2. Percentage discount
    3. Unit discount
    4. Free shipping
    5. Validation rules
  5. Add custom metadata (optional)
  6. Summary

The Campaign Manager enables you to create dozens of unique coupon codes. In this kind of campaign, each coupon is defined by one-off code, so that you can control and track them easily.

To start, run the manager with the Plus.

Creating a new campaign

In the creator, go through the following steps:

Select the Discount coupons campaign.

1. Program size 

In the first section, provide general details of your coupon campaign.

Step 1: Bulk Codes Campaign

  • Select bulk codes to create a unique codes campaign.
  • Name your campaign.
  • Provide an optional description and category of the campaign. 
  • Set the code redemption limit:
    • once
    • X number of times
    • unlimited
  • Decide how many codes you would like to generate.

If you don't know how many codes you're going to need, activate the auto-update mode. As a result, Voucherify will generate new codes automatically when the initial part of the codes runs out.

  • Define the code pattern (optional) with advanced code settings
  • Decide if a customer can join only once – when the same customer requests another discount code, Voucherify will not generate a new code for this end-user. Therefore, one customer can only receive one discount code assigned from a particular promotional campaign.

When ready, go to the next step.

2. Timeframe 

In the second section, define the optional time limits of your campaign.
  • Start and expiry dates.
  • Code validity timeframe (recurring time periods when codes are active).
  • The timer on voucher validity after publication (code is active X time after its delivery to the end-customer).
  • Codes valid only on particular days of the week.

Go here to learn more about the setup of time-sensitive vouchers.

Coupon timeframe

3. Discount value 

In the 3rd step, choose the type of discount.

Discount Value

Amount discount

You can offer your customers a discount in any currency, for example, $20 off or £10 off. Before creating amount discounts, please visit Project Settings and set the proper currency for your Voucherify project.

The currency of your incentives is set per project.

Percentage discount

You can offer a percentage discount like 10% off or 50% off and also secure your budget by defining an Amount limit (the total amount of the discount given to your customers). 

Percentage discount

In this step, you can also model desired validation rules to design proper redemption circumstances. For instance, you may decide that this percent or amount discount is counted only for specific products.

Discount Validation rules

Read more about validation rules in this guide.

Unit discount

Unit discount enables you to offer items from your inventory for free. Firstly, you need to decide how many free items you want to offer with the coupon code and then, choose the free product. 

Please note that this type of discount is based on the Product inventory added to the Products section in your Dashboard. If you haven't synced your inventory yet, please follow this guide first. 

Lastly, you need to choose the discount effect, you can choose between the following options:

Unit discount – discount effect

1. Always add new order items – results in adding items to the cart in number defined by unit value.  For example, if the code adds one free t-shirt, then no matter if a customer has the t-shirt already in the cart or not, a free t-shirt will always be added to the order. 

2. Add missing items to match total discount units count – adds items to the cart only if a customer has fewer free items than offered to the code. For example, let's assume that the code gives one free t-shirt:

  • If a customer doesn't have the t-shirt already in the cart, then a free t-shirt will be added to the order and discounted. 
  • If a customer already has this item in their cart, then the number of T-shirts already matches the units count. As a result, after applying the code, a discount will be applied to the item which is already in the cart and no items will be added.

Following that, when you offer coupons  on more items, for example, four free items with each code then:

  • With the first option, these four items will always be added (and discounted) to the cart regardless if a customer already has these items in their cart.
  • With the second option, items will be added in the number that results in four items in the cart. If a customer has two discounted items in the cart, Voucherify will add two more; if a customer has no free items in the cart, Voucherify will add four items to the cart.

Free shipping

You can also offer your customers a specific unit discount – free shipping. 

Free shipping discount

Shipping is added as a built-in item in the Products section in your Dashboard. 

When the discount is already set, you can also model desired validation rules to design proper redemption circumstances. 

Unit discount validation rules

Add validation rules

Below the discount settings, you can see a basic validation rules builder

The details of building the validation rules using the basic validation rules builder are listed in this guide.

Create new validation rules (1) or choose from the already existing set of rules (2).

For instance, you can add product- or order-specific limits or decide that only customers from the selected customer segment can redeem the discount. 

Validation Rules

4. In the 4th step, you can attach (optional) custom attributes to your vouchers and campaign by using metadata.


5. In the last step, you are going to see a summary of your campaign. 

Now it's the time to check if the voucher workflow suits your needs and make adjustments if need be. When the campaign is ready, choose Save and Voucherify will start to generate your coupons instantly. You'll be notified once they are ready.

Campaign Summary

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