Discount Effects Cheat Sheet
The discount effect defines how discounts are applied to the customer's cart.
Contents
Reference
You can see what discounts and what campaigns you can create using different discount effects in the following table.
| How does it work? | Use case | Discount types | Campaign types |
| ORDER DISCOUNT Apply to the whole cart |
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| Amount: This discount defines an amount in any currency that will be subtracted from the whole cart or product, for example, $20 or €10 off. Percent: This discount defines a percentage that will be subtracted from the whole cart or the product, for example, 10% or 50% off. The total discount amount is calculated during the validation, and it is a difference between the initial price and the amount calculated based on the percent value. New price: the discount value is calculated during the validation as a difference between the total amount of the customer's order and the new price. |
Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: 10% Applied discount: $17.5 Effect: 10% off total order amount ($175) = $17.5 |
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| PRODUCTS DISCOUNT Apply the discount to item subtotal |
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| Amount: This effect applies the discount to the product order lines. This effect can be combined with an additional discount limit – The maximum amount combined for all order lines. Percent: This effect applies the discount to the order lines of the products defined with validation rules. This effect can be combined with additional discount limits – Maximum discount amount and Maximum amount combined for all order lines. For selected products or collections, you can further define additional cap limits. New price: This effect applies a new price to products or product collections. Define which products or collections will have new prices when redeeming the discount. The total discount amount is calculated during the validation, and it is a difference between the initial item price and the item price set in the discount settings. This effect can be combined with additional discount limits – Max units per order item and Max units combined for all matched order lines. |
Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: $10 Discounted products:
Applied discount: $30 |
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| Apply the full discount to each item unit |
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| Discount is applied to particular items defined in the validation rules. This effect splits the discount proportionally between the discounted products. Each item is discounted proportionally to its share in the total discounted items amount. | Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: $10 Discounted products:
Applied discount: $80 |
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| Split the discount proportionally to amount | |||
| This effect splits and applies the discount to the chosen items proportionally to their share in the total discounted items amount. | Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: $10 Discounted products:
Effect: Discount is applied to Mugs, Posters, and T-shirts.
Total Discount Amount: $10 |
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| Split the discount proportionally to quantity |
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| This effect splits and applies the discount to the chosen items proportionally to their share in the total discounted items quantity per line item. Each product unit will be counted as an individual line item. In the case of multiple product units in the line item, the quantity will be higher, and therefore, the proportional discount by quantity will also be higher. |
Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: $10 Discounted products:
Effect: Discount is applied to Mugs, Posters, and T-shirts.
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| REWARDS Add missing order items to match total discount units count |
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| The discount gives free item(s) to customers. Free item units are added to the cart only if a customer has fewer free items in the cart than offered by the code/promotion tier. | Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: Free T-shirt Applied discount: Free T-shirt ($20) Effect: No T-shirt was added to the order. The discount was applied to one of the T-shirts from the cart. Customer's order with the code: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $40 (1 discounted) 2x Star Thermal Bottle $50 Total: $155 |
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| Always add new units items |
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| The discount gives free item(s) to customers. Free item units are always added to the customer's cart in the number assigned to the code/promotion tier. | Customer's cart: 2x Adventure Mug $20 3x Adventure Poster $45 3x Adventure T-shirt $60 2x Star Thermal Bottle $50 Total: $175 --------------- Discount code: Free T-shirt Applied discount: Free T-shirt ($20) Effect: Free T-shirt was added to the customer's cart and discounted. Customer's order with the code: 2x Adventure Mug $20 3x Adventure Poster $45 4x Adventure T-shirt $60 (1 discounted) 2x Star Thermal Bottle $50 Total: $175 |
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| Add many order items |
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| The discount gives multiple types of free item(s) to customers. Free item units are always added to the customer's cart based on either the Add missing items or Add new order items effects. | Customer's cart: |
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| Upgrade Bonus Replace order items |
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| This effect replaces one order item or an order item from a selected collection with another order item in the defined quantity per replaced unit. For example, the code can replace a medium-sized coffee with a large coffee. You can further define additional cap limits:
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Customer's cart: |
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| FREE SHIPPING | |||
| This discount category adds a free shipping discount. Shipping is added as a built-in item in the Products section in the dashboard. |
Customer's cart: |
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