Discount Effects Cheat Sheet

The discount effect defines how discounts are applied to the customer's cart. You can see what discounts and what campaigns you can create using different discount effects in the following table. 

Discount effect
How does it work?
Use case
Discount types
Campaign types
Apply discount to  the whole cart




Discount is applied to the total order amount. Customer's cart:
T-shirt $30
Pen $20
Mug $10
Total: $60
---------------
Discount code: 10%
Applied discount: $6
Effect:
  • 10% off total order amount ($60) = $6
  • Amount
  • Percentage 
  • Coupon campaigns
  • In-cart promotions
  • Referral codes
  • Rewards (for loyalty and referral campaigns)
Apply discount to items
Discount is applied to particular items defined in the validation rules. Each item from the list is discounted equally. Customer's cart:
T-shirt $30
Pen $20
Mug $10
Total: $60

---------------
Discount code: 10%
Discounted products:
  • Pen, Mug
Applied discount: $3
Effect:
  • 10% off Pen $20 = $2
  • 10% off Mug $10 = $1
  • Total Discounted Amount: $3
  • Amount
  • Percentage 
  • Coupon campaigns
  • In-cart promotions
  • Referral codes
  • Rewards (for loyalty and referral campaigns)
Apply discount proportionally to amount Discount is applied to particular items defined in the validation rules. This effect splits the discount proportionally between the discounted products. Each item is discounted proportionally to its share in the total discounted items amount.  Customer's cart:
T-shirt $30
Pen $20
Mug $10
Total: $60
---------------
Discount code: $10
Discounted products:
  • Pen, Mug
Applied discount: $10
Effect: Discount is applied to Pen and Mug. The total discount amount applied to both equals $10:
  • $6.67 off Pen $20
  • $3.33 off Mug $10
  • Total Discount Amount: $10
  • Amount
  • Coupon campaigns
  • In-cart promotions
  • Referral codes
  • Rewards (for loyalty and referral campaigns)
Apply discount proportionally to quantity  Discount is applied to particular items defined in the validation rules. This effect splits the discount proportionally between the discounted products. Each item is discounted proportionally to its share in the total quantity of the discounted items.  Customer's cart:
2x T-shirt $30
1x Pen $20
6x Mug $10

Total: $60
---------------
Discount code: $10
Discounted products:
  • Pen, Mug
Applied discount: $10
Effect: Discount is applied to 1 Pen and 6 Mugs. The total discount amount applied to all items equals $10:
  • $1.43 off Pen $20
  • $8.57 off Mug $10
  • Total Discount Amount: $10
  • Amount
  • Coupon campaigns
  • In-cart promotions
  • Referral codes
  • Rewards (for loyalty and referral campaigns)
Add missing items The discount gives free item(s) to customers. Free item units are added to the cart only if a customer has fewer free items in the cart than offered by the code/promotion tier. Customer's cart:
T-shirt $30
Pen $20
Mug $10
Total: $60
---------------
Discount code: Free t-shirt
Applied discount: Free t-shirt ($30)
Effect: No t-shirt was added to the order. The discount was applied to the t-shirt from the cart.
Customer's order with the code:
T-shirt $0 (discounted)
1 Pen $20
1 Mug $10
Total: $30
  • Unit
  • Coupon campaigns
  • In-cart promotions
  • Referral codes
  • Rewards (for loyalty and referral campaigns)
Add new order items The discount gives free item(s) to customers. Free item units are always added to the customer's cart in the number assigned to the code/promotion tier. Customer's cart:
T-shirt $30
Pen $20
Mug $10
Total: $60
---------------
Discount code: Free t-shirt
Applied discount: Free t-shirt ($30)
Effect: Free t-shirt was added to the customer's cart and discounted. 
Customer's order with the code:
2 x t-shirt $30 (1 discounted)
1 Pen $20
1 Mug $10
Total: $60
  • Unit
  • Coupon campaigns
  • In-cart promotions
  • Referral codes
  • Rewards (for loyalty and referral campaigns)

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