Standalone Code Campaign

The Campaign Manager enables you to create standalone promo codes. Standalone codes are represented by a single code and cannot be assigned to individual customers. Instead, fixed promo codes are used to run open-for-all campaigns with large total redemption limits. 


This article assumes you have already familiarized yourself with the Coupons Ultimate Guide.


  1. Open the Campaign Manager.
  2. Define code details.
  3. Add time limits.
  4. Set the discount type & value.
  5. Define validation rules.
  6. Add metadata (optional)

To create a standalone code, run the Campaign Manager with the Create campaign button.

Next, choose Discount coupons as your campaign type. 

In the creator, go through the following steps:

Step 1: Define code details

Choose  standalone code to create a single code instead of a campaign of unique codes (bulk codes).

Provide additional information using category and description fields (optional). Categories group codes to easily find and track them in the future. 

Set the code redemption limit. The redemption limit is set to unlimited by default. You may limit the code redemptions to a particular number.

Define the code pattern or generate a random one using the arrow button. You can also create your code pattern.

Step 2: Set timeframe

Define optional time limits of your code:

  • Start and end date.
  • Validity timeframe (for example, only for 3 hours every day).
  • Particular days only (for example, only Wednesdays).

Keep in mind that if you don't set the end date, your code will be valid indefinitely. You can modify the expiration date after the campaign is on. Read more about time-related limits.

Step 3: Choose the discount type and value

Choose the discount type and define its value.

Read more in The Complete Discounts Guide.

Dynamic discounts

Instead of using a static value for a given discount, you can also create formulas with mathematical and logical operators and assign a dynamic discount value. Discounts will be calculated during redemption based on the provided formula and metadata values. Learn more.

By using discount effects, decide how the discount will be applied to the order:

  • Whole cart – discount is applied to the total order amount.
  • Items – discount is applied to the subtotal of each item or to subtotals of items specified by validation rules (included products). 
  • For amount discounts, you can choose to split the discount proportionally to its share in the total discounted products amount or quantity.

Read more about discount effects.

Next, build validation rules that model the desired redemption conditions. Create new validation rules or choose from the existing set of rules.

If you chose  apply discount to items effect, you need to define the criteria for discounted items. You can also exclude particular products from the campaign. 

Below discounted and excluded products, you can see validation rules that model required redemption conditions. You can add product- or order-specific limits or decide that only customers from the selected customer segment can redeem the code.

If you can't find the needed rules, switch to the Advanced Rules Builder with the list of all available validation rules.

The details of building  validation rules are described in this guide.

Step 4: Metadata

The last step enables you to add additional information as metadata.

Read more about metadata.

Step 5: Summary

In the last stage of the campaign creation, you are going to see the  summary of your code – you can make changes and edit the code before going live.

Campaign summary

When the code is ready, save it. Voucherify will generate a standalone voucher.

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