Standalone Code Campaign

In the Campaign manager, you can create standalone promo codes. Standalone codes are represented by a single code. They are most often used to run open-for-all campaigns with large total redemption limits.


This article assumes you have already familiarized yourself with the Coupons ultimate guide.


  1. Open the Campaign manager
  2. Define code details
  3. Set the time frame
  4. Choose the discount category and value
  5. Select the validation rules
  6. Add metadata (optional)
  7. Review summary

Open the Campaign manager

To create a standalone code, run the Campaign Manager with the Create campaign button.

Next, choose Discount coupons as your campaign type.

In the manager, go through the steps below.

Define code details

Choose a  standalone code to create a single code instead of a campaign of unique codes (bulk codes).

Provide additional information with category and description fields (optional). Categories group codes to easily find and track them in the future.

Set the code redemption limit. The redemption limit is set to unlimited by default. You may limit the code redemptions in the Code redemption limit.

Define the code pattern or generate a random one using the arrow button. You can also create your own code pattern.

Set the timeframe

Define optional time limits of your code:

  • Start and end date.
  • Validity timeframe (for example, only for 3 hours every day).
  • Particular days only (for example, only Wednesdays).

Keep in mind that if you do not set the end date, your code will be valid indefinitely. You can modify the expiration date after the campaign is on. Read more about time-related limits.

Choose the discount category and value

By using the discount type, decide what discount category will be applied to the order and with what effects:

  • Order Discount  
  • Products Discount  
  • Free Products  
  • Free Shipping 
Read more in the Complete discounts guide.

Dynamic discounts

Instead of using a static value for a given discount, you can also create formulas with mathematical and logical operators and assign a dynamic discount value. Discounts will be calculated during redemption based on the provided formula and metadata values.

Select the validation rules

Next, build validation rules that model the desired redemption conditions. Create new validation rules or choose from the existing set of rules. 

The set of available validation rules is defined by the discount type chosen in the previous step.

The details of building  validation rules are described in the How to build validation rules guide.

Add metadata (optional)

In the last step, add additional information as metadata (custom attributes).

Read more about custom attributes in the Getting started with metadata article.

Review summary

The last step of the Campaign manager shows the  Summary of the standalone code. Make changes and edit the code if needed.

Click save to generate a standalone code.

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