Coupons Ultimate Guide

In this tutorial, we will show you the types of coupons you can create using Voucherify. We'll cover all coupon features that you can set up while creating a new campaign.


  1. Glossary
  2. Types of coupon campaigns
  3. Coupon code
  4. Coupon types
  5. Discount effects
  6. Timeframe & validation rules
  7. Dynamic discount value formula builder
  8. Create coupons


We've listed coupon-related definitions to help you feel comfortable when creating coupon campaigns in the Voucherify dashboard.

Standalone coupon

A standalone code is a single coupon code with a predefined discount type and value, typically for multi-use. 

Unique bulk coupons 

Unique coupons are coupon codes with the same discount grouped in a campaign. Each unique code can be assigned (published) to a specific customer who becomes the coupon owner as a result.

Coupon code

Voucherify generates only digital coupons represented by unique codes. Each coupon in the Voucherify project is unique; you can't create two same codes in a single project. 

Case-sensitive coupons 

This option is set per project, and it's enabled by default. It means that Voucherify differentiates between capital and lower-case letters in your codes.

Code formats 

The app creates a standard text code, barcode (format Code128), and QR code for each code

Code pattern

When creating a coupon code (standalone coupon or bulk codes campaign), you can use code settings to define the code pattern (length, postfix, prefix, and so on).

Validation rules 

Validation rules are limits and rules attached to codes, checked during the redemption. 

Discount type 

Voucherify supports percent, amount, unit, and free shipping discount types.

Discount value 

The value of a discount defines a discount that is applied to a customer's order during a single code redemption. 

Discount effect 

The discount effect defines how the discount is applied to the customer's cart. There are different effects available depending on the discount type. 

Types of coupon campaigns 

Before you start creating coupons, decide whether you need a standalone code or bulk codes campaign.

Standalone code Bulk codes campaign
  • Single coupon created in the Campaign Manager. 
  • Redemption limits per code.
  • A predefined number of unique coupon codes grouped in a campaign. 
  • Redemption limits per campaign and each code.
  • Each code can be published to a particular customer.
  • It can be auto-extended with new codes.

Standalone codes are usually multi-use coupons used for flash sales and similar promotions. When it comes to bulk unique codes campaigns, they provide advanced tracking possibilities and personalization. You can publish each unique code from a campaign to a particular customer and track it individually. Moreover, validation rules can control your budget using both campaign and code limits. 

Coupon code

Standalone and unique coupons are represented by digital codes. You can define your code pattern when creating coupons in the Campaign Manager in the Advanced code settings section. The default code settings can be configured in the Project Settings.

Advanced code settings in the campaign manager

Coupon types

When creating standalone or bulk coupons, you need to define a discount type:

  • Percentage discount.
  • Amount discount (in the currency set in your Project Settings).
  • Fixed amount (Fixed total amount or fixed prices for particular items).
  • Unit (based on Products added to your account).
  • Free shipping.

Amount discount

You can offer your customers a discount in any currency, for example, $20 off or £10 off. Before creating amount discounts, please visit Project Settings and set the proper currency for your discounts.

Percentage discount

You can offer a percentage discount like 10% off or 50% off and also secure your budget by defining an Amount limit (the total amount of the discount given per order or per discounted item). 

Fixed order amount

When using this discount type (1), the order total amount will be set to the value of the Fixed amount (2). The discount value is calculated during the redemption as it's a difference between the total amount of the customer's order and the Fixed amount.Using validation rules, you can create predefined buying scenarios that qualify the customer for a fixed order amount. For example, if a customer buys three t-shirts and the cart total is less than 50, then the new total with a discount code is always $30. 

Unit discount

Unit discount enables you to offer items from your inventory for free. First, you need to decide on the discount effect

Then, you need to decide how many free items you want to offer with the coupon code. 

When the number of units is defined, select the free product. You can choose between products and SKUs added to your account or add a new product by using the plus.

Please note that this type of discount is based on the products added to the Products section in your dashboard. If you haven't synced your inventory yet, please follow this guide first. 

Free shipping

You can also offer your customers a specific unit discount – free shipping. 

Dynamic discount values

For percentage, amount, fixed and unit discounts you can set a fixed discount value or use a formula builder to create a dynamic discount expression. Formulas with mathematical and logical operators assign a dynamic discount value. Discount value will be calculated during redemption based on the provided formula and metadata values. Read more here.

Discount effects

When the discount type is set, choose respective discount effect. The discount effect defines how the discount is applied to a customer's order.

Discount Type Effects
Amount discount Apply discount to the whole cart
Apply discount to items (each or selected)
Apply discount proportionally to amount 
Apply discount proportionally to quantity
Apply discount to each unit of matched product  
Percentage discount Apply discount to the whole cart
Apply discount to items (each or selected)
Unit discount Add new order items
Add missing items
Add multiple item types
Fixed order amount  Apply discount to the whole cart
Apply discount to selected items

All product-specific discounts can be applied to the cheapest or most expensive items. Read more.

Read more about effects.

Timeframe & validation rules

Time limits and validation rules define when the coupon code is valid. Read more here.

Validation rules define discounted items, required cart structure, and other buying circumstances that qualify customers for a code redemption. You can create validation rules beforehand in the dedicated dashboard section or when creating coupons in the Campaign Manager. Read more here.

Dynamic discount value formula builder

You can also create formulas with mathematical and logical operators and assign a dynamic discount value for each of the discount types. Values will be calculated during redemption based on the provided formula and metadata values. 

To create dynamic discount expression you need to use formula builder. Click the plus icon next to the discount value field.

The formula builder requires a fallback value in case the dynamic discount value cannot be calculated from the given parameters in the formula.

You can either use the Formula builder utility with step-by-step dialogs that you fill out to build the formula from element building blocks or the Expression output with operators and operands. 

Formula Builder

Expression Output

Read more in our dynamic discount value builder guide.

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