Coupon campaign tracking

This guide explains the options available for the Campaign Dashboard and additional information for campaign tracking.

Contents

1. Navigate to campaign
2. Tabs
3. Dashboard
4. Activity
5. Calendar

Navigate to Campaign

After creating your campaign, you will be automatically taken to the campaign dashboard.

Tabs

You may choose between 9 tabs:

• Dashboard (numerical and graphical representations of your campaign performance).
• Vouchers (all vouchers from the campaign listed).
• Validation rules (a list of validation rules applied to the campaign)
• Redemption history (a list of redemptions with the status (success/failed), customer id, redemption id, and a redeemed voucher code).
• Publications history (a list of codes assigned to particular customers which can be done manually or via API).
• Distributions (a list of codes sent to particular customers).
• Metadata (custom fields added to campaign for improved customization and tracking). 
• Activity (a list of events and their timestamps in chronological order, with the most recent at the top of the list).
• Analytics (graphs presenting details on orders, validations, redemptions, rollbacks, vouchers, and publications).

Campaign Dashboard

Let's take a closer look at the Campaign Dashboard:

The first box is going to present you the general overview of your campaign:

• Information on the type, value, and limits of your voucher.
• A number of vouchers created.
• How many publications (codes assigned to customers) were successful and failed.
• How many messages were delivered successfully or failed. 
• Redemption limit of your vouchers set up at the creation stage.
• Optional description of vouchers. 

The second view presents a graphical summary of vouchers redemptions.

The third view shows the timeframe limits of the campaign.

The fourth view allows you to track changes made to the campaign which is especially important if you share an account with colleagues or affiliates.

The last view lets you control the budget of the campaign – the profits and possible losses that it brings. Remember that you can always set up additional budget limits while the campaign is running to protect your business' bottom line.

Activity

The activity tab allows you to filter and view events for the campaign. The events are listed in chronological order, with the most recent at the top of the list. You can filter the events by category and time of occurrence.

Calendar

Once you save your campaign or save it as a draft, you can see when it will be active in the Campaign Calendar in the Marketer Hub sidebar section. The Campaign Calendar shows an overview of all campaigns, their timeframes, and additional information when you click on a campaign bar.