Voucherify<>ActiveCampaign integration

In this short tutorial, you'll learn how to connect Voucherify and ActiveCampaign accounts. This integration enables you to sync customers and exchange data between both accounts. 

The integration with ActiveCampaign consumes webhook limits for sending messages, but actions that are sent from ActiveCampaign to Voucherify consume API limits.

In this section:


Integrating ActiveCampaign and Voucherify


Mapping Voucherify codes


Distribution with ActiveCampaign

You can send Voucherify codes to your ActiveCampaign account and later on share them with customers in an automated email campaign. To do so, you can use standard distribution or as a part of the referral program (distribution channel for rewards).

Integrate Voucherify & ActiveCampaign

Firstly, open your Integrations Directory and expand ActiveCampaign integration.

ActiveCampaign integration

Now, copy your API key and URL address (the endpoint) from ActiveCampaign settings. 

Please paste the copied data into Voucherify. The API endpoint should start with "https://."

Connecting Active Campaign

Click Connect and next synchronize contacts to Voucherify by mapping one of the ActiveCampaign fields (email or ID) to Voucherify customers. Confirm the mapping by clicking Enable. You can change the mapping later on.

Synchronize contacts

Source_id is a unique identifier for a customer in the Voucherify database. When you use validation rules that require customer verification, for example, "one redemption per customer," each time someone tries to redeem the code, Voucherify verifies if the source_id attached to this customer wasn't already used to redeem the code in this campaign.

When the mapping is ready, and API access data are in place, you can confirm integration. From now on, you can use ActiveCampaign as a channel in Voucherify distributions and as a channel for automatic delivery of referral rewards.

You can test the integration by adding a new contact to your ActiveCampaign account and then checking whether the new contact appeared in Voucherify. 

Adding contacts

The integration will only synchronize the contacts added after the integration is confirmed. It will not automatically map old contacts. You can upload your ActiveCampaign contacts by a CSV import.

Before you create Voucherify Distribution and map codes, you need to add the necessary custom fields to ActiveCampaign profiles. The fields will represent code attributes.

Mapping Voucherify codes

In the Distribution Manager, you can choose ActiveCampaign as a distribution channel. As a result, Voucherify will deliver codes to customer profiles in your ActiveCampaign account. Then, you can send these codes to your customers using ActiveCampaign email templates. 

After choosing the channel, you can see the voucher attributes such as publication (sending) date, balance (value) of the code, and finally, the code itself. To map code attributes, choose the fields added to the ActiveCampaign. If you can't choose ActiveCampaign as a channel, check if you added your custom fields to ActiveCampaign profiles. Go to the ActiveCampaign dashboard and choose Lists > Manage Fields and Add Field

Add Field

Active Campaign field

You can add more fields that are going to represent:

  • Code of the published voucher (already added). 
  • Publication date. 
  • Value of voucher. 
  • Customer cockpit URL.
  • Customer cockpit Preference Center URL.
Please visit this tutorial to learn more about fields in ActiveCampaign.

Distribution with ActiveCampaign

After adding the field, you can use it in Voucherify Distribution

Let's create a distribution of 25$ discount codes for all new customers via ActiveCampaign. 

  • Choose a distribution trigger (customer entering segment).
  • Select the purpose of distribution (send codes from the campaign).
  • Build a segment of message receivers (to attach code to every new customer in ActiveCampaign create a segment with filter Source is ActiveCampaign).

Customer segment

  • Choose marketing permissions or disable consent verification. 

Finally, in the third step, select the delivery channel – ActiveCampaign. 

ActiveCampaign as distributionchannel

Enable ActiveCampaign as your distribution channel and proceed to map fields. 

Fields mapping

Now, Voucherify codes from the given campaign will be published (assigned) to a single customer profile the moment he/she enters the predefined customer segment.

You can also use ActiveCampaign as a channel that delivers rewards to referrers. In the 6th stage of a referral program setup, you can choose ActiveCampaign as a notifications channel and send rewards to customer profiles in ActiveCampaign. Same as before, a code will be presented in the customer profile as a custom field.

ActiveCampaign 3

Please follow this tutorial to learn how to combine a referral campaign with ActiveCampaign. 

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