Distribution with Braze Custom Attributes

Braze integration enables you to send Voucherify codes in your Braze messages. In this tutorial, we are going to show you how to send unique coupons, gift cards, loyalty, and referral codes to your Braze users. Voucherify enables you to use Braze's Connected Content, Braze's Custom Attributes, or Braze's Promo Codes Snippet to push codes from Voucherify to Braze. In this tutorial, we will show you how to use Braze's Custom Attributes with Voucherify distributions.

Contents

• How does it work?
• Step 1: Connect Voucherify to Braze
• Step 2: Distribute Codes
• Manual distribution
• Braze's promo codes snippet
• Automatic distribution
• Step 3: Use Voucherify custom attributes in your Braze campaign

How does it work?

Braze Custom Attributes enable you to assign Voucherify codes to custom attributes in user profiles in Braze. You can use unique coupons, gift cards, loyalty cards and referral codes. First, connect Voucherify with Braze, then create a distribution in Voucherify and finally create a campaign in Braze with the custom attribute snippet in your message template.

Step 1: Connecting Voucherify account to Braze

First, connect your Voucherify account with Braze. 

1. Copy the REST API Key from your Braze account (it should at least have a permission 'users.track')

   

2. Go to the Integrations directory in your Voucherify dashboard, find Braze and choose Connect.
3.  Paste the copied API Key from Braze and choose Connect:

   

Step 2: Code distribution

When connected, you can start a new Voucherify distribution that assigns a code to the custom attribute in the user profile in Braze. Later on, you can use received attributes with codes in your Braze campaigns.

Setting up the distribution

You can distribute codes to Braze using two modes:

• manual mode or 
• define an automated workflow that triggers code delivery in response to an action taken by your users.

Manual distribution

Manual mode works as a one-time action that assigns codes to a chosen audience. Go to the Distributions in your dashboard and run the Distribution Manager with the plus.

Choose Manual Message.

1. Name your distribution.

   

   Choose a campaign that will be a source of unique codes (1) and select a segment of users or a single customer as your receivers (2). Read more about customer segments here.

   For instance, you can create a customer segment by filtering the source_id by a common attribute. In the instance above, the nomenclature of the source_id follows the following pattern braze-voucherify-import-export-test-4, which lets us create a segment with a filter such as:

   

2. Go to the Next step to add marketing permissions. If you don't collect permissions from your audience, disable the consents verification.

   

3. In the Next step, choose Braze as a channel and map custom fields that will be added to the user profile in Braze. You need to add the field representing the code of the published voucher; the rest of the fields are optional.

   

   Note that the 'code of published voucher' field doesn't require pre-creation in Braze. This field simply labels the custom attribute where the code will appear. When the distribution is triggered, Voucherify automatically sends this to Braze, adding it as a custom attribute. In simple terms, this is where you decide how you want to label these fields in Braze.
4. Choose Next step to see a summary of the distribution. Click Save and send to deliver codes to user profiles in Braze. 

Note that all manual distributions are sent with 10 minutes delay.

Braze's promo codes snippet

The manual distribution allows you to set up the distribution of the promotion tiers. Promotion tiers are not individually assigned like coupon codes. Instead, they notify customers that an available promotion will be applied automatically during checkout. The process is exactly the same as a standard manual distribution, with the exception of mapping specific fields, as shown in the screenshot below.

All the information regarding the promotion is sent from Voucherify and stored in Braze customer profiles alongside the environment it was sent from and the promotion code in three formats (text, barcode, and QR).

Automatic workflow

Voucherify can push codes to Braze automatically in response to the following triggers:

• Customer entered/left specific Voucherify segment
• Successful code publish – the message is sent once the code from a campaign is published (assigned) to a customer in Voucherify. 
• Order status changed (order created, order update, order has been paid, order canceled)
• Gift credits added – the message is sent once gift card credits are added to the customer's card. 
• Loyalty points added – the message is sent once loyalty points are added to the customer's profile.
• Voucher redeemed – the message is sent to customers who successfully redeemed vouchers.
• Voucher redemption rollback – the message is sent to the customer whose redemption was successfully rolled back. 
• Reward redemption – the message is sent when a customer redeems a loyalty or referral reward.
• Custom event was logged for a customer - the message is triggered once Voucherify logs a particular custom event.

To set up an automatic workflow with Braze and Voucherify, visit distributions tutorial.

Step 3: Use Voucherify custom attributes in your Braze campaign

Once the custom attribute with the code is added to the customer's custom attributes in Braze, you can use it in your Braze campaigns.       

Edit the message body and add the custom attribute defined in the Voucherify distribution. Place {{custom_attribute.${custom_attribute_with_code}}} to display the unique code.

When it's ready, you can see the code in your message preview.