Product Bundling & BOGO Scenarios
This article will explore the most popular ideas for product bundles and Buy One Get One (BOGO) campaigns. These are widely used promotional strategies, offering customers an additional product or service at no extra cost or at a discount. In Voucherify, bundles work with cart promotions, generic codes, and unique codes.
Contents
- Bundling Possibilities
- Scenario 1 – BOGO: Buy one, get one free
- Scenario 2 – Buy A and B, get C for $1
- Scenario 3 – Buy 5, get the cheapest one for free – products within a specific collection
- Scenario 4 – Buy A and B, get C for $1
Bundling Possibilities
Use Case |
Discount Effect |
Discount Type |
|---|---|---|
| Buy One, Get One (BOGO) | Rewards | Free Products |
| Buy Two, Get Three | Rewards | Free Products |
| Buy Small, Get Large | Rewards | Upgrade Bonus |
| Buy 5, Pay for 4 | Product Discount | Percent Discount |
| Buy 3, Get 50% Off One | Product Discount | Percent Discount |
| Buy 2, Get the 3rd for $1 | Product Discount | New Price |
| Buy One, Get Free Shipping | Free Shipping | - |
| Buy 3, Get a Free Gift | Rewards | Free Products |
| Buy 2, Pay $50 (New Order Price) | Order Discount | New Price |
Scenario 1 – BOGO: Buy one, get one free
In this BOGO use case, if a customer has one product in the cart, the second one is added to the cart for free when using a coupon.
Create a discount coupon campaign with the following discount configuration.
Bundle
Add the product that the customer must have in their cart. In this case, it will be a Small Cappuccino and set the minimum quantity of products to 1.
Discount effect
Choose Rewards and Free Products: Always add new units items. This way, during the redemption, Voucherify adds items to the cart in the number defined by the unit quantity. Select Small Cappuccino again, and set the unit quantity to 1.
Once set up, save the campaign.
Discount redemption
When a customer makes a purchase with a unique discount code, Voucherify checks the cart against the applied settings. If all conditions are met, the discount is applied to the customer's order. The discount value is equal to the price of the free item attached to the discount code.
Scenario 2 – BOGO: Buy X, get Y for free up to $100
In this scenario, if a customer has at least one product from a particular product collection in the cart, products from another collection are purchased for free. Customers can have many discounted products in the cart, but their subtotal cannot be more than $100. The customer needs to add at least one product from one collection to the cart. Therefore, if a customer adds products from the second collection to the cart, they will be purchased for free with the discount code up to $100 worth of discounts.
Create a discount coupon campaign with the following discount configuration.
Bundle
Select the product collection you want to be included in the order bundle. In this case, it will be an Audiophile Zone collection and set the minimum quantity of products to 1.
Discount effect
Choose Product discount -> Percent discount: Apply discount to item subtotal. Set the percent of discount to 100% and the maximum discount amount to $100. Then, choose the collection that is going to be discounted. In this case, it will be Musify Premium.
Once set up, save the campaign.
Discount redemption
When a customer makes a purchase with a unique discount code, Voucherify checks the cart against the applied settings. If the order item meets the criteria for discounted products, the code is applied, and the item is purchased for free (100% discount). At the same time, Voucherify ensures that the discount value will not exceed $100 even if the amount for discounted products is higher.
Scenario 3 – Buy 5, get the cheapest one for free – products within a specific collection
In this product bundle use case, if a customer has at least 5 items in the cart from a product collection, one of the products from the collection is given for free.
Create a promotion campaign with the following discount configuration.
Bundle
Add all the products that should be bundled together and define their quantity.
Discount Effect
Choose Product Discount and New price. In this step, set the product collection from which an item will be discounted alongside the new price ($0). Cap the discounted item to 1 per max units per order item and 1 per max units combined for all matched order lines.
Once set up, save the campaign.
Discount redemption
When a customer makes a purchase with an active promotion, Voucherify checks the cart against bundle validation rules. If all conditions are met, the discount is applied to the customer's order.
Scenario 4 – Buy A and B, get C for $1
In this product bundle use case, if a customer has two different products, A & B in the cart, product C is discounted to $1. Customers can have many discounted products in the cart, however, the discount will apply only once. At checkout, Voucherify checks if at least three predefined items are in the customer's cart. If the customer has at least these three items added, Voucherify discounts item C to $1.
Create an in-cart promotion with the following discount configuration.
Bundle
Add all the products that should be bundled together and define their quantity.
Discount Effect
Product Discount -> New price. In this step, set the product that will be discounted alongside the new price. Cap the discounted item to 1 per max units per order item and 1 per max units combined for all matched order lines.
Discount redemption
When a customer makes a purchase with an active promotion, Voucherify checks the cart against the bundle validation rule. If all conditions are met, the discount is applied to the customer's order.
