How can I make sure that my landing page and other channels are GDPR-compliant?

There are several features that ensure the GDPR-compliance of your distribution channels.

Brand Details 🔎

Go to the Project Settings - Brand Details. In this tab you will be asked to provide the name of your brand (1), physical mailing address (2) and contact information (3). The provision of these details is obligatory as international law states that all marketing emails must include physical mailing address and contact information of your brand. Here you may also provide a URL to your own Privacy Policy and Terms of Use, customizable permission reminder which helps avoid false spam reports and your website URL (4). Lastly, you may also upload the logo of your brand (5). 

Brand Details GDPR

Brand Details 2 GDPR

Note: Information provided in this tab will be automatically placed in the footer of any Voucherify template you’ll use, such as email distributions or landing pages. 

Double Opt-In 📮

Out of concern for GDPR and other personal data regulations, we decided to introduce a " Double Opt-In" feature. This option is enabled by default and is used to verify your customers by sending them a confirmation email. 

Note: This feature is not available in every template (e.g. Redeem a Code). If you can't see it in your template settings, don't worry - it just means that it is not supported in the template you've chosen - choose a different one instead (e.g. Collect Subscribers).

In order to find the Double Opt-In option, go to Dashboard → Landing Pages → Create Landing Page.

Finding Landing Pages Creator

After selecting the type of landing page you'd like to create, you are going to find "Double Opt-In" feature in the Settings of your landing page. Here you can see what types of built-in templates Voucherify offers.

Double Opt-In Feature

If you enable this feature, you will be able to customise the page your visitors see after providing their email address. 

Double-Opt In Landing Page

Note 

In order for this feature to work you need to keep the Email section in the Form tab and preferably make it mandatory. Otherwise, your visitors won't be able to provide their email addresses and so confirmation emails cannot be sent.

Let's see how this feature works in practice!

1. First, design your landing page with the Double-Opt In feature enabled. You can check out our blog post on best practices for creating excellent landing pages for some inspiration. Also, make sure to learn more about possibilities of Landing Pages Creator with these articles

2. When you're finished, save your landing page.

Saving your Landing Page

3. Then select your brand new landing page → go to Releases → and select Publish

Publishing your landing page

Here, you will be asked to enter your desired alias. Keep in mind that your landing page will be released in Voucherify domain by default, but you can also create your own custom domain to release the page in the domain of your choice.

4. After the publication, visit your landing page and fill in the form. 

Landing Page - Fill in The form

5. After following all the above mentioned steps, you should receive an email asking you to confirm your email address and your willingness to subscribe. 

Confirmation email

Note that if you've added your brand logo in the Brand Details section (Project Settings), your logo is going to appear in every email you send to customers, including confirmation mails.


Good job! Now you can verify your visitors to protect yourself from fake account and to protect your audience from possible fraud. 

Marketing Permissions 👍

This tab allows you to add your own opt-in consents and group them. It is important to remember that in accordance with the GDPR, consent has to be opt-in which means that it should be freely given and that neither pre-checked boxes nor customers’ silence are equal with consent for personal data processing. 

Here you may fill in all the details of the consent (name, category and description). These details will help you find, categorize and group them effortlessly. After creating your first consent, you will be able to see it in the field below Opt-in Consents form. 

Marketing Permissions

This tab also grants you a possibility to group your consents and to place them in Voucherify templates. 

Grouping Marketing Permissions and Opt-In Consents

Where can I use the marketing permissions I’ve just created?

You will be able to choose between particular consents while working in the Distributions Manager or with the Landing Pages Creator. In the picture, you may see both the Distributions tab and a drop down list with consents that you’ve created for the particular project. You will be asked to provide marketing permissions on the 3rd step of the Distributions Manager "Choose your audience" so that you may segment your audience accordingly. 

Marketing Permissions in Distributions

Your marketing permissions will also be available in the landing page templates guaranteeing quick and easy customization of your dream landing page. In the landing page Designer you are going to see a preview of your marketing permissions which are going to be presented in the form of checkboxes. 

Marketing Permissions in the Landing Page

In order to customize the consents form, go to the Form tab (1.) and choose Marketing Permissions Group that you’ve created (2.). Note that you may mark this consent as optional or obligatory. 

Marketing Permissions tab in the Landing Pages Designer

Contact Preference Center 👥

In order to further comply with GDPR and other data-related policies, your customers can decide whether they want to stay subscribed to messages from your brand. You can find preference center in your customers' cockpits. The contact preference center allows them to change their communication settings at any point in time.

Customer Cockpits - Contact Preference Center