Promotions - Create dynamic & code-less discounts based on the cart structure; e.g. offer 10% off automatically if the total amount exceeds $100 - no coupon code needed.

Events - Tracking customer and order events (similar to  GTM approach) which can be then used to segment your customers and eventually build even more personalized campaigns.

Business metrics - detailed stats on coupon performance per campaign, coupon type, projects etc. 

Magento integration - extends the default Magento coupon capabilities with more advanced promotion personalization engine, detailed revenue attribution reports, and automated bulk codes delivery.

Shopify integration 2.0 - Connect coupon email/SMS delivery and redemption tracking to your Shopify account

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