Reporting Analytics

For campaigns created in May 2023 or later (discount codes, gift cards, loyalty programs, promotions), you can view your campaign analytics by navigating to the Analytics tab inside of the given campaign.

How does it work?

You have two options to view analytics for a campaign. The first one is visible in the Dashboard tab and the second one is visible in the Analytics tab.

Campaign Dashboard

You can take a quick look at the campaign statistics in the dashboard of the campaign. This is all-time data and does not provide daily/weekly/monthly statistics.

Analytics

The second option gives more granularity into the data. Navigate to the Campaign Manager and choose a campaign whose metrics you would like to view. Then go to the Analytics tab.

Supported Metrics by Campaign Type

The table below presents all the information that can be acquired via the Analytics tab by campaign type.

	Discount codes	Gift cards	Loyalty programs	Promotions
Total discounted amount	+			+
Total rolled back discounted amount	+			+
Total orders amount	+	+	+	+
Total orders rolled back amount	+	+	+	+
Redemptions failed	+	+	+	+
Redemptions succeeded	+	+	+	+
Rollbacks failed	+	+	+	+
Rollbacks succeeded	+	+	+	+
Validations failed	+	+	+	+
Validations succeeded	+	+	+	+
Vouchers created	+	+	+
Vouchers deleted	+	+	+
Publications failed	+	+	+
Publications succeeded	+	+	+
Credits redeemed		+
Credits refunded		+
Created cards credits		+
Credits deleted		+
Credits subtracted		+
Credits added		+
Created cards points			+
Points deleted			+
Points removed			+
Points added			+
Points accrued			+
Points refunded			+
Points expired			+
Points transferred in			+
Points transferred out			+

Timeframe

You can change the time frame for the data in the date picker. Depending on the chosen time period, data will be presented either daily, weekly or monthly.

Chart Types

You can also choose either a bar chart, a line chart, or an area chart from the chart picker.

The example presented below is based on a discount coupon campaign.

Orders

The first graph presents the financial aspects of the campaign - total discounted amount, total rolled back discount amount, total order amount, and total orders rolled back amount. Each data has its own colour assigned to it as presented in the legend below the graph. If you wish only particular data to be presented, you can deselect unneeded information by clicking on it in the legend.

Validations/Redemptions/Rollbacks

The second graph presents the statistics regarding the above-mentioned actions inside the campaign. Here we receive data about the number of failed redemptions, successful redemptions, failed rollbacks, successful rollbacks, failed validations, and successful validations. Each data has its own colour assigned to it as presented in the legend below the graph. If you wish only particular data to be presented, you can deselect unneeded information by clicking on it in the legend.

Vouchers/Publications

The third graph presents the statistics regarding the created vouchers and the vouchers that were published inside the campaign. Here we receive data about the number of created vouchers, deleted vouchers, failed publications, and successful publications. Each data has its own colour assigned to it as presented in the legend below the graph. If you wish only particular data to be presented, you can deselect unneeded information by clicking on it in the legend.