USE CASE: Birthday campaign

By using integration with MailChimp you can automatically send personalized birthday coupons to your customers. In the following paragraph, we are going to show you data-based automation which sends subscribers a special birthday message with coupon code based on their MailChimp birthday list field and Voucherify segment rules. 

1

First of all, provide all MailChimp profiles of your customers with birthday date.

2

Integrate Voucherify account with MailChimp and sync your lists.

3

Create a campaign (mark auto-update mode) with birthday coupons. Choose an attractive discount and limit redemptions to one use only. 

4

In the next step, set manual distribution which attaches Voucherify codes to each customer from Birthdays list. 

5

In the 6th stage of creating distribution, define a merge tag with a coupon code.

6

Launch a MailChimp automation which bases on birthday date. In email template, add a merge tag with a coupon code from the birthday campaign.

  • Find Birthday automation.

  • Define segment rules - birthday email is sent only if a coupon code is attached to customer's profile.
  • When a merge tag with birthday coupon is not blank (coupon is attached), email is sent automatically (on a birthday date).
  • In the next step, choose email template and add a merge tag with coupon code.

  • When the action is set, confirm with Start Workflow.

That's it!