Product Bundles

In this article, we'll show you the most popular ideas for product bundle campaigns. You'll see how to configure each scenario using the Voucherify Campaign Manager.

Contents

1. Buy A and B, get each C for $1
2. Buy 5 get 1 Free, cheapest product within a specific product category

Buy A and B, get each C for $1

In this product bundle use case, if a customer has two different products A & B in the cart, each product C is discounted to $1.

Voucherify Setup

Campaign workflow

In this campaign, if a customer has at least two products in the cart, a third product is discounted to $1. Customers can have many discounted products in the cart. At checkout, Voucherify checks if there are at least three predefined items in the customer's cart. If the customer has at least these three items added, Voucherify discounts item C to $1. 

Step 1: Add a product

If you don't have these products added to your account yet, you can do it in the Products menu in your dashboard or use a dedicated API endpoint.

Go here to learn how to add a new product to your account or here to see the type of product data you can import. 

Step 2: Create a campaign

Create a promotion campaign with validation rules that secure incentives and the campaign budget. The promotion will be based on a fixed amount.

Campaign settings

In the Campaign Manager, define the campaign name, a time frame and category. 

Here's a little more about the campaign features:

• Program name allows you to keep your campaigns organized with a Voucherify project.
• Start and expiration dates that define when the promotion is active and can be redeemed. You can modify the expiration date once the campaign is on (set in the Campaign Manager > Timeframe). Read more here .
• Category lets you assign a tag to your promotion campaign to facilitate searching when your list of campaigns becomes extensive.

Discount tiers

Set in the Campaign Manager > Discount tiers.

Define how a promotion is given. Each promotion can have several levels and each level can give different discounts based on different buying conditions. In this case, create only one tier.

Details

• Name: Add a context specific name to the promotion tier such as Buy A and B, get each C for $1 .
• Banner: Add some text that you can display to your customers letting them know what the promotion entails. It can be similar to the name of the promotion, i.e. Buy A and B, get each C for $1
• Category: Add a optional category that will help you search for the promotion tier.
• Timeframe: Optionally add a time period when the promotion is active and customers can take advantage of the discounts.

Discount

• Fixed amount > Apply to items: give each product listed in the discount settings for $1. Rules are set in the next step.
• Discount Effect: Apply to items applies the new price to the discounted order line item.

Validation Rules

• New rule to define the criteria that needs to be met.
• The Basic rules builder will let us configure our rules.
• We will discount Selected order line items.
• Add items to add rules to discounted items.
• Select adds a product to the list so that you can modify its price.
• New price for these items defines the new price (in this case $1) for the discounted order line item.
• Capped by puts a limit on the number of order line items that can be discounted both on the line item and across all matched order line items. In this case it will be 1 for both limits.
• Apply to allows us to choose whether this price change affects all the items, the cheapest or the most expensive items in the cart. Leave this setting to at the default all.

Voucherify checks if all validation rules are met when a customer tries to redeem the promotion.

Discount redemption

When a customer makes a purchase with an active promotion, Voucherify checks the cart against validation rules. If all conditions are met, the discount is applied to the customer's order. The discount value is equal to the price of the item attached to the discount less a dollar, and multiplied by the quantity.

Success

Buy 5 get 1 Free, cheapest product within a specific product category

In this product bundle use case, if a customer has at least 5 items in the cart from within a product family, the 6th product from that product family is given for free.

Voucherify Setup

Campaign workflow

In this campaign, if a customer has at least 5 products in the cart, a 6th product is discounted to $0. Customers can have many discounted products in the cart. At checkout, Voucherify checks if there are at least 5 predefined items in the customer's cart. If the customer has at least these 5 items added, Voucherify discounts the 6th item to $0. If there are products within the family with varying prices, you can choose to apply the discount to all (the default is the first order item listed in the redemption request), the cheapest, or most expensive item. We will apply the discount to the cheapest item assuming that prices may vary within a product family and we would like to give the item that is least expensive for free.

Step 1: Add a product

If you don't have these products added to your account yet, you can do it in the Products menu in your dashboard or use a dedicated API endpoint.

Go here to learn how to add a new product to your account or here to see the type of product data you can import. 

Step 2: Create a product collection

If you don't have any product collections in Voucherify, you can create them following this guide.

Step 3: Create a campaign

Create a promotion campaign with validation rules that secure incentives and the campaign budget. The promotion will be based on a fixed amount.

Campaign settings

In the Campaign Manager, define the campaign name, a time frame and category. 

Here's a little more about the campaign features:

• Program name allows you to keep your campaigns organized with a Voucherify project.
• Start and expiration dates that define when the promotion is active and can be redeemed. You can modify the expiration date once the campaign is on (set in the Campaign Manager > Timeframe). Read more here .
• Category lets you assign a tag to your promotion campaign to facilitate searching when your list of campaigns becomes extensive.

Discount tiers

Set in the Campaign Manager > Discount tiers.

Define how a promotion is given. Each promotion can have several levels and each level can give different discounts based on different buying conditions. In this case, create only one tier.

Details

• Name: Add a context specific name to the promotion tier such as Buy 5, get 1 Free From Product Family .
• Banner: Add some text that you can display to your customers letting them know what the promotion entails. It can be similar to the name of the promotion, i.e. Buy 5, get 1 Free From Product Family
• Category: Add a optional category that will help you search for the promotion tier.
• Timeframe: Optionally add a time period when the promotion is active and customers can take advantage of the discounts.

Discount

• Fixed amount > Apply to items: give each product in a product family for $0. Rules are set in the next step.
• Discount Effect: Apply to items applies the new price to the discounted order line item.

Validation Rules

• New rule to define the criteria that needs to be met.
• The Advanced rules builder will let us configure our rules.
• We will discount Selected order line items.
• Add items to add rules to discounted items.
• Select adds a product collection to the list so that you can modify the price of products within the collection.
• New price for these items defines the new price (in this case $0) for the discounted order line item.
• Capped by puts a limit on the number of order line items that can be discounted both on the line item and across all matched order line items. In this case it will be 1 for both limits.
• Apply to allows us to choose whether this price change affects all the items, the cheapest or the most expensive items in the cart. Let's choose cheapest.

Voucherify checks if all validation rules are met when a customer tries to redeem the promotion.

Discount redemption

When a customer makes a purchase with an active promotion, Voucherify checks the cart against validation rules. If all conditions are met, the discount is applied to the customer's order. The discount value is equal to the price of the item attached to the discount multiplied by the quantity.

Success